Last year we ran a brilliant initiative with Dom Perignon, whereby anyone who bought 10 or more cases of Dom Perignon 2006 were invited on an all-inclusive overnight stay to Dom Perignon; a no expense spared and money can’t buy trip. Clients dined at the private Trianon Residence, a truly special experience in itself, which was the home of the Moet Family until 1967.
They savoured countless vintages of Dom Perignon, over two champagne fuelled days. Other highlights included a private tour of the Hautvillers Abbey, including a vertical tasting, as well as an exclusive tour and tasting at Moët & Chandon. In fact, those who bought 10 cases did so at £495, which trade a year later at £530, representating a positive performance of 7%. Add the incredible trip to this and that has to be considered as one extremely smart buy.
This year we are thrilled to be able to offer this with the 2009 vintage. Anyone who buys 10 cases or more will experience the same incredible two-day trip, along with having access to 10 cases. This year we are also delighted to offer another incentive for those who don’t want to buy 10 cases or are not able to travel to Champagne next year. Buying four cases qualifies for six free Spiegelau Authentis Dom Perignon glasses, which have a value of £140.
Many producers are comparing the 2009 vintage to past great vintages such as 1982 and 1989. In particular, the Pinot Noir is viewed as exceptional in 2009. Dom Perignon 2009 has already been awarded 97 points from James Suckling who says ‘It’s like a top grand cru white Burgundy. Think Batard-Montrachet. More depth than the 2006.’ Antonio Galloni has awarded it 94+ saying ‘The 2009 Dom Pérignon is a gorgeous, totally seductive Champagne that will drink well right out of the gate’. Richard Juhlin has awarded it 95 points saying ‘The structure is of course dense and impeccable with church halls of space for aromatic development…I find beautiful bright floral notes nicely intertwined with apricot and peach. Coffee aromas and pine nuts turn up just before the last sip have passed through my throat and I am very curious to follow this shy elusive jewellery into the future.’ We released a first small tranche of Dom Perignon 2009 for £540 two months ago. The market has seen its first uptick and we are offering an extremely attractive parcel today at £555 per case of six.
The world’s leading Prestige Champagnes have proven to be a solid investment. Production and therefore supply is restricted and vintage Champagne maintains an incredibly strong consumption market. The Liv-Ex Champagne Index has a Compound Annual Growth Rate (CAGR) of 8.92% since December 2003. Since the referendum, the Liv-Ex Champagne Index has risen 24.68%. It is noteworthy also that this has been achieved with low volatility, with an Annualised Volatility (AV) of 5.28%, which is less than half the DJIA or FTSE. The UK market is one of the strongest in the world both for direct and parallel importing. The weak pound to euro means that the UK market can no longer source well priced stock from mainland Europe. This has created an inherent shortfall in the market, driving prices upwards, we expect this trend to continue. While the weakness of the pound to euro means release prices are higher, the absence of stock in the UK has created an exciting investment dynamic. In 2003 the liv-ex Champagne Index has since made a total gain of 251%. Dom Perignon, along with Cristal and Krug makes make up largest weighting of the Champagne index, with 24%, taking centre stage as a leading investable champagne.
The table below demonstrates that Dom Perignon displays superb vintage premium, the 2002 already trading at £700, and the 1995 and 1996 £1,200. Given Dom Perignon’s excellent historical performance and its vintage premium, the 2009 is another superb investment prospect. Their prevalence at dinner parties and nightclubs means that the price consistently rises on release, even considering the obvious premium.
In 1937 Moet et Chandon purchased the eponymously named Dom Perignon from Eugene Mercier. This has become their prestige vintage Champagne, meaning it is not made in poor vintages and is matured for 3 years, opposed to non-vintage Champagne which has the minimum requirement of 1.5 years. Dom Perignon has true global recognition, the 1961 vintage was served at Lady Diana and Prince Charles’ wedding, as well as the 2,500 year celebration of the Persian Empire. Dom Perignon’s assemblage is based on 50% Pinot Noir and 50% Chardonnay and offers wonderful vibrancy and complexity as soon as it is released, incredible nuance and delicacy after 15-20 years and elegance and incredible layers after 30.
We advise buying quantity of Dom Perignon early on in its life cycle, as this historically has provided excellent and consistent returns. As a standalone investment we recommend it highly. However, throw in the stunning glassware with four cases, or the truly remarkable trip with ten and this is a no brainer.
95 Points, Richard Juhlin
Given that the 2009 vintage must be regarded as an early mature vintage the youthful character of Dom Perignon is both surprising and refreshing. The structure is of course dense and impeccable with church halls of space for aromatic development. The first two bottles I tasted suffer a little because of short time after discorgment, as they take exceptionally long time to develop in the glass. When some oxygen and time have passed, I find beautiful bright floral notes nicely intertwined with apricot and peach. Coffee aromas and pine nuts turn up just before the last sip have passed through my throat and I am very curious to follow this shy elusive jewelry into the future.
94+ Points, Antonio Galloni
The 2009 Dom Pérignon is a gorgeous, totally seductive Champagne that will drink well right out of the gate. Medium in body and unusually open-knit at this stage, the 2009 is one of the most accessible young Dom Pérignons I can remember tasting. It is an excellent choice to drink while waiting for the release of the stellar 2008 and some recent vintages that remain very young, including the 2006. Despite the warm, ripe personality of the 2009 Dom Pérignon is quite gracious, but there is plenty of depth underpinning the fruit. With each successive tasting, the 2009 seems to have gained more power and breadth, especially on the finish. Above all else, the 2009 is decidedly restrained for a warm, radiant vintage. It is not as overtly flamboyant as the 2002 nor as phenolically intense as years like 2003 and 2006. Instead, the 2009 is a beautifully balanced Champagne, with all of its elements in the right place. Tasted three times.
Dom Perignon 2009, 6×75 – £555 IB,
Brilliant Incentives if you buy:
10 or more cases…
4 or more cases…
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